STOP BETTING AND PLAY SAFE.
Expecting results without a digital marketing plan is like buying a lottery ticket and hoping to be the lucky one.
To succeed on the internet you don’t have to be lucky, just have a plan. But…where to start?
You’re confused. The way to sell, as you always knew it’s gone and you feel the digital world is not for you?
However, you have no choice. In the XXIst century if you sell products or services you have to ride the bike of new technologies. And you already know what happens if you stop pedaling.
It comforts you to think that the Internet opens a world of new and exciting business opportunities. The issue here is that you can’t see them, or maybe you don’t know how to reach them.
You’ve invested a lot of money on your website but you can’t see it’s working. You throw part of your budget to digital advertising and you’re still waiting for the return.
You’re following a confusing strategy. Somebody tells you to invest in Facebook ads as it’s worked for them. Others say that if you want results bet (never better said) for PPC and when you’re convinced then you read on the Internet that results will com from email marketing.
What’s working? What should I do? These are the million dollar questions. And there really are no correct answers for them.
It always depends. It depends on what you want to achieve, what audience you want to reach, on your available budget…
Digital tools are like DIY ones, each one serves to a unique purpose and what works for you it doesn’t have to work for others.
Can you imagine start a nail with hammer blows only because you’ve seen your neighbour with this tool on his hand?
It may sound like a joke, but this is what a lot of SMBs do on the Internet: look at what the competitors are doing just to copy them.
There’s a lot of money for you to be made on the Internet. You only need to know what tools to use and have a plan.
YOU FEEL LIKE YOU'RE WASTING YOUR TIME AND YOUR MONEY ON INTERNET?
Set objectives, control spending and measure results (ROI)
Have you ever come back home from the supermarket just to find out you already had some of the products you bought?
They were in the cupboard or just in the back of the fridge.
Or maybe some food got spoilt because you didn’t plan what you would need that week.
If you had planned the weekly menus, had a budget and checked what you already have you’d stop wasting resources stupidly.
Right now your business lis like the kitchen where all the food is getting wasted.
Do you know how much does it cost to you to acquire new customers? And retain the current ones? Are you getting the most out of your email database?
Acquiring new customers cost on average 7 times more than retaining your existing ones. You database is an oil well waiting to be drilled.
I’ve seen companies miss the opportunity to get a genuine relationship with their customer through email marketing while they would spend fortunes in ads on Internet; and they even weren’t targeted to the right audience.
I’m not saying that you must have a database or not to invest in PPC to succeed.
What I’m saying is, you need a strategy if you want it to be successful. If you don’t know what you’re selling, to whom you’re selling it and how you’re selling it you’re a strong candidate to win the lottery of failure.
Play it safe: a digital marketing plan grows your business while you’re in control.
WHAT DO I OFFER YOU IN MY DIGITAL MARKETING PLAN?
The effective and tested SOSTAC® methodology.
This methodology allows me to make an X-ray picture of your company and find out the business opportunities in the environment it’s in, having into account your strengths and weaknesses as well as your competitors’
Once the situation analysis is done, together we’ll set the objectives you want to achieve.
In SOSTAC® methodology, objectives are always very specific, focused on specific results and achievable overall. It’s not about philosophy. Theory is fine but worthless if it can’t be applied.
Once you specifically know what do you want to achieve it’s time to set the timings to reach the goals without delay. Knowing the what is as important as knowing the when.
At this point I set the way your company has to follow to go from A to B.
A helicopter view analysis of the path to know which points you must go through. Is better to go to C and D before arriving at B? Or maybe a shortcut to J would make more sense?
Now you already have the objectives and the route set. It’s time to know how are you going to travel in each stage of the journey. Will you going by car? Or by train?
Or put in another way: is it better to go for SEO or PPC? Lead generation or email marketing? Or maybe is better to push Social Media and Blogging?
With the doubts cleared and transport decided, now is the time to determine what actions you will do as planned.
E.g.: will you stop to fill the tank? How many train tickets will you buy? Will you sleep in C? Or will you have lunch at J?
Control is your travel mate. He tells you to pace faster to arrive to the station before the train goes. Or he will realise when you’re lost because you’ve turned left instead turning right.
In short, Control is the tool that ensures you arrive at your destination and propose changes when you deviate from the path you’ve drawn.
Correcting the course is essential to arrive to the right place at the right time.